Today we celebrate the life of Dr. Martin Luther King Jr., a man who called for equality, unity, and freedom for all people. In celebration of Martin Luther King Jr.’s contributions to America, we’ve picked 6 TV commercials that we love for embracing diversity and inclusion.
Honey Maid’s “This is Wholesome”
Back in 2014, Honey Maid released their “This is Wholesome” ad with the tagline “Everyday wholesome snacks for every wholesome family.” We love this ad for depicting the real diversity of families, with different race, the same gender, and even tattooed families included.
H&M’s “She’s a Lady”
This one’s for the women who want to see their body types reflected in clothing commercials. H&M introduced their Autumn 2016 line with an array of women of all shapes, sizes, styles, and ages. The ad starts with a close-up of a woman in her underwear and bra. Then, in each scene, we see different, diverse women with the tune “She’s a Lady” in the background. This commercial shows us that no matter their haircut, clothing style, age, race, religion, size, all women deserve to feel confident and be celebrated.
“Pedigree’s The Walk”
Pedigree only uses two characters in their commercial, but they speaks volumes. Sometimes we need a subtle reminder not to make judgments based on appearances. Instead, we should meet everyone in the same uninhibited way that two dogs meet each other.
CoverGirl’s “So Lashy”
With the tagline “Equal is Beautiful,” CoverGirl takes diversity to the next level. In the spot, we see different races, religions, and in an industry dominated in the past by women, we even see a man as one of the spokespeople for mascara. By making all lashes equal, CoverGirl sends the larger message that all people are equal.
Apple’s “The Human Family”
The Olympic Games are the most competitive sporting event around the world. During the 2016 Rio Olympic Games, Apple took the opportunity to remind us that despite this competition, “We are more alike than we are unalike.” The spot shows us how real people around the world use a device that most of us use every day, thus proving that technology can be a force for unity.
Ad Council’s “We Are America”
We Are America asks all Americans to re-think love, patriotism, and what it means to be American. The average American probably differs from what most people initially think. The tagline “To love America is to love all Americans” calls on us to love all people, regardless of race, gender, religion, disability, sexuality, or age.