While the crisp autumn air has ushered in our appetites for everything pumpkin and cranberry flavored, brands are focusing less on our bellies and more on our beliefs. Here are three commercials that remind us that no matter our backgrounds, it’s not about how we celebrate, but why we celebrate Thanksgiving. Instead, Thanksgiving is about being with the ones you love.
BMW’s “The Best Fall Tradition”
By opening with “There’s a Fall tradition. It’s not the one where you wear a belt on your hat, or a dinner so big it demands power tools,” BMW highlights the idea that Thanksgiving isn’t about what you wear or what you eat.
Publix’s “Celebrate More This Thanksgiving”
In this commercial, Publix put’s the emphasis on “more,” this holiday. The closing line of the spot drives the point home by saying, “In the end, all we really need is more of is each other.”
Walmart’s “Giving Thanks”
Walmart explores the meaning of “family” by showing how different people come together to give thanks.