There is a growing community of educators, nonprofits and developers who believe that in addition to entertainment value, games can also be used for good; they can educate, they can change perceptions and they can heal. With a smartphone in nearly every pocket and the population of gamers growing older and more diverse, there’s more opportunity than ever to use games for good.
That’s why we’re partnering with Games for Change (G4C) and the AICPA to launch the Feed the Pig Challenge inviting game designers of all levels to propose a digital game experience that encourages the target audience to make saving part of their daily lives.
We’re asking designers of all experience levels to submit their game ideas. Two finalists will each receive a $5,000 prize and the winning team will receive a $10,000 prize and, if they are selected to develop the game, up to $40,000 for a production budget to develop the game.
Why a game about saving? With the changing financial landscape, saving for your future is more important than ever. Even so, in the past year, almost half of 25-34 year olds had to use a credit card to pay for everyday items, like food or utilities, and 43 percent rely on at least some financial help from their parents and family, according to research from the Ad Council.
Young working adults, who are in the midst of establishing their saving and spending habits, aren’t saving because they don’t feel an urgency to save. Saving feels impossible, overwhelming, and they don’t mind putting it off since “no one else is doing it.”
The Feed the Pig campaign aims to help young adults adopt positive saving habits– starting a career, buying a house, getting married, starting a family – all of which will greatly impact their finances. The campaign encourages young adults ages 25-34 to visit FeedthePig.org for simple tools to help them save for their goals, whatever they may be.
If you have a great game idea to help people think differently about saving, submit it here by March 10.
- Feb 9, 2016 – Submissions Open
- Mar 10, 2016 – Deadline for Submissions
- Apr 18, 2016 – Winner Selected by Live Jury
The winning game developer will receive a $10,000 cash prize and potentially, an additional $40,000 for development. Two finalists will each receive a $5,000 prize.
Click here for a complete background, competition guidelines and rules, and criteria.