We’ve been breathlessly anticipating the launch of our radio and digital campaign for the Environmental Protection Agency (EPA) and the Ad Council, featuring a lovable band of puppet characters dubbed “The Breathe Easies.”
The radio PSAs include a series of 30 second spots featuring songs from “The Breathe Easies,” and will be rolling out on nationwide radio channels over the coming weeks. The collection of online music videos featuring performances from the puppet rock band are embedded below.
On their website, noattacks.org, the EPA discusses the steps that parents can take to help prevent childhood asthma attacks. These habits, including cleaning up mold and mildew, vacuuming the floor regularly, and not smoking in the house, are simple when you remember them.
Our task? To get people to remember.
As any parent knows, when kids fall in love with a funny YouTube video, they’ll watch it again. And again. And again. And if that clip is accompanied by a catchy tune, well basically, it’s almost guaranteed to be floating around in your head all day. And if that tune happens to carry some useful information, you might even find yourself learning (and retaining) the information.
So what better way to capture kids’ attention (and impact their parents’ chore list) than a super-fun, uber-catchy pop band that performs original songs about asthma?
Cue the birth of The Breathe Easies: a colorful puppet band featuring Bello, the heartthrob lead singer; Tuuli, the hype man; and Choons, the walking beatbox. And perhaps best of all, the trio is introduced by Goldie the goldfish — symbol of the EPA’s previous iconic goldfish campaign — and drive to noattacks.org so parents of children with asthma can find out more simple tips to help their own kids breathe easy.
To make our idea possible, we approached the master of impossibly catchy internet music, Parry Gripp (of Nerf Herder, Buffy the Vampire Slayer and Chimpanzee Riding on a Segway fame), to write and record three of the world’s catchiest micro-songs. Then we brought on puppet-master production company Buck to bring the creative vision to life.
Check out The Breathe Easies today… if only so you can say you were into them before they were huge.