Instagram Introduces Video to “Capture the World’s Moments”

The new 15-second video feature unveiled by Instagram last month has had its share of controversy. Some have worried that video will make the once-serene social network a little too “loud.” Others have lamented how video has a tendency to make our lives appear less picturesque.

Despite this, social marketers have generally welcomed the service. Those of us who work to generate attractive, new media content on a shoestring budget now have a great new option. Producing (relatively) high-quality video is as easy as: shoot, filter and share. Plus, the many nonprofits who are already active on Facebook will have an easier time integrating Instagram’s video service. It’s part of a platform they already use and know.

Since launching the service, Instagram has revised its mission statement to: “Capturing and sharing the world’s moments.” And some service organizations have made it their business to become a part of that world.

The website has pulled together this great compilation of nonprofits who started using Instagram video right out of the gate. We particularly liked the selections from Charity:Water and UNICEF USA.

If you’d like to start using Instagram video for social good, there’s no time like the present. As part of our Discover the Forest campaign we’ve launched a contest with the U.S. Forest Service and the Smurfs to help encourage kids to spend more time outdoors.

To enter, simply:

1. Follow @discovertheforest on Instagram
2. Take a pic or video that features something blue in nature
3. Share it with the hashtag #americathebluetiful

One winner will be selected to win a Smurfy prize pack each week between now and July 30. (For complete rules:


And now, we thought we’d throw our hat into the ring and release the very first video taken by the Ad Council on Instagram.

How do you think it compares with our video taken using the competitor service Vine?




Sacha Evans

About Sacha Evans

Sacha currently serves as a Media Relations Manager at the Ad Council. Previously she worked in communications at Orchestra of St. Luke’s, StoryCorps, NPR, and Harvard University’s Shorenstein Center on the Press, Politics, and Public Policy. In her spare time she sings in the Manhattan Choral Ensemble, volunteers at Big Brothers Big Sisters of New York City, and plays with her two cats. Find her on Google+ Twitter


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>