The new 15-second video feature unveiled by Instagram last month has had its share of controversy. Some have worried that video will make the once-serene social network a little too “loud.” Others have lamented how video has a tendency to make our lives appear less picturesque.
Despite this, social marketers have generally welcomed the service. Those of us who work to generate attractive, new media content on a shoestring budget now have a great new option. Producing (relatively) high-quality video is as easy as: shoot, filter and share. Plus, the many nonprofits who are already active on Facebook will have an easier time integrating Instagram’s video service. It’s part of a platform they already use and know.
Since launching the service, Instagram has revised its mission statement to: “Capturing and sharing the world’s moments.” And some service organizations have made it their business to become a part of that world.
The website smallact.com has pulled together this great compilation of nonprofits who started using Instagram video right out of the gate. We particularly liked the selections from Charity:Water and UNICEF USA.
If you’d like to start using Instagram video for social good, there’s no time like the present. As part of our Discover the Forest campaign we’ve launched a contest with the U.S. Forest Service and the Smurfs to help encourage kids to spend more time outdoors.
To enter, simply:
One winner will be selected to win a Smurfy prize pack each week between now and July 30. (For complete rules: discovertheforest.org/bluetiful).
And now, we thought we’d throw our hat into the ring and release the very first video taken by the Ad Council on Instagram.
How do you think it compares with our video taken using the competitor service Vine?
A tour around the Ad Council http://t.co/OdM5IdiS
— Sacha Evans (@sachaevans) February 8, 2013