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ADmirable: Adopt an Athlete

Aberdeen

Aberdeen, the 2012 Puppy Bowl MVP

What’s better than puppies who play football on national television? Adoptable puppies who play football on national television.

With its sponsorship opportunities and millions of viewers on cable TV and the web, Animal Planet’s annual Puppy Bowl is the animal kingdom’s answer to the Super Bowl media extravaganza. But the program is not only melting hearts and racking up advertising dollars—it’s also promoting the cause of millions of shelter animals across the U.S. All of the Puppy Bowl’s furry superstars (including the second-string kittens from the Halftime Show) are without permanent homes.

As reported by the Associated Press earlier this week, many shelters see an uptick in interest as a result of the annual puppy face-off. Animal Planet offers an online list of its shelter providers, and throughout the broadcast it includes stats, bios (e.g. “Wishes he could play Frisbee every day”), and enticing details about how to adopt a shelter pet.

So this Super Bowl season, you can feel good about indulging in a two-hour animal spectacular (which runs on repeat until 3 a.m.). And don’t forget: there are lots of wonderful adoptable animals available all year long.

 

Sacha Evans
Written by Sacha Evans

Sacha currently serves as a Media Relations Manager at the Ad Council. Previously she worked in communications at Orchestra of St. Luke’s, StoryCorps, NPR, and Harvard University’s Shorenstein Center on the Press, Politics, and Public Policy. In her spare time she sings in the Manhattan Choral Ensemble, volunteers at Big Brothers Big Sisters of New York City, and plays with her two cats. Find her on Google+ Twitter

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