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ADmirable: Driving Dogs

Photo of Ginny by Driving Dogs

Photo of Ginny by Driving Dogs

You may have seen the video already. Monty, Porter and Ginny are three dogs who can really drive–a car, that is.

Not only is this the real deal (watch the video), but this campaign is an internet sensation with over 8 million YouTube hits and over 17k Facebook likes.

The Campaign

DRAFT FCB did the pro-bono creative work for the Auckland SCPA in New Zealand. It started with professional trainers teaching the dogs to operate basic car machinery–steering wheel, brake, and accelerator. After two months of operating this makeshift vehicle, they were ready to drive a modified Mini Cooper.

How did they do? Last month Porter and Monty claimed the joint title of World’s First Driving Dog as they drove around a race track.

“It’s all the dog doing it,” trainer Mark Vette told The Huffington Post. “He’s started the key, put the paw on the brake to allow it to go into gear, put it into drive, paw on the steering wheel, accelerator on, and off he goes down the track.”

The Viral Effect

This YouTube video of Porter has over 8 million views so far.

The Late Night’s David Letterman praised the Driving Dogs by saying of the video, “I love this more than life itself” and segued into a list of “10 signs your dog is a bad driver” including “insists on driving with head out the window.”

The Outcome

It’s been reported that Monty and Porter have had adoption offers. Ginny wasn’t featured on national TV, which may have lessened her popularity.

“Sometimes people think because they’re getting an animal that’s been abandoned, that somehow it’s a second-class animal,” SPCA Auckland CEO Christine Kalin told the New Zealand Herald. “Driving a car actively demonstrates to potential rescue dog adopters that you can teach an old dog new tricks.”

I couldn’t agree more. Inspired by our own shelter pet campaign I adopted Wolfie a few months ago. He has yet to learn any tricks.

See http://www.facebook.com/drivingdogs/ for more information!

Photo by Driving Dogs, from left to right: Porter, Monty and Ginny

Photo by Driving Dogs, from left to right: Porter, Monty and Ginny

Marie Tae McDermott
Written by Marie Tae McDermott

Marie is a Content Producer on the Ad Council's Digital team. Her all time favorite bear is Smokey Bear. Find her on Google+ Twitter

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1 Comment

  1. Josh Hugley · May 15, 2013

    I FKing love this site

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