AdLibbing Blog

January 3, 2011

Best of 2010

Written by AdLibbing | 12:38 pm

Glee Members ProjectAdLibbing.org is giving a shout out to the great social marketing work of 2010. And this is just the start of the list. Please add your favorite campaigns, strategies and creative work from last year in the comments.

We look forward to the great work ahead in 2011. Happy New Year!

Best potential for good : Jumo (www.jumo.com)
Best TV spots: Glee spots for American Express members project  (http://www.youtube.com/watch?v=X8xMy0yVtL0&feature=channel)
Best integrated campaign: Charity Water (www.charitywater.org)
Best nonprofit blog: Beth Kanter www.bethkanter.org
Best way to help improve education: Donors Choose (www.DonorsChoose.com)
Best motivator to want to help improve education: Waiting for Superman (www.waitingforsuperman.com)
Best rebranding campaign: Girl Scouts of the USA (www.girlscouts.org)
Best interactive innovation for social good: If I Ran the World (www.ifirantheworld.com)
Best fundraising tool using social media: Crowdrise (www.crowdrise.com)
Best corporate crowd-sourced contest for social good: Pepsi Refresh Project (www.refresheverything.com)
Best government campaign: United States Census (www.census.gov)
Best global mobile giving campaign: American Red Cross “Text Haiti” campaign (www.redcross.org)

Best TV spots: Glee spots for American Express members project

Best integrated campaign: Charity Water

Best nonprofit blog: Beth Kanter

Best rebranding campaign: Girl Scouts of the USA

Best way to help improve education: Donors Choose

Best motivator to want to help improve education: Waiting for Superman

Best interactive innovation for social good: If We Ran the World

Best fundraising tool using social media: Crowdrise

Best corporate crowd-sourced contest for social good: Pepsi Refresh Project

Best government campaign: United States Census

Best global mobile giving campaign: American Red Cross “Text Haiti” campaign

Best potential for good: Jumo

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2 Comments »

  1. This is great! I think “It Gets Better” was one of the most inspiring efforts last year.

    Comment by Ellyn — January 4, 2011 @ 12:33 pm

  2. Best creative mashup and uber advertising archive: adlib.co

    Comment by Curator — January 6, 2011 @ 2:22 pm

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