May 23, 2013
May 22, 2013
It’s on the covers of magazines. It makes front-page headlines in newspapers. And it has segments devoted to it on television. Perhaps no issue in America affects as many families right now as autism does.
At our agency, BBDO, autism is an issue we care deeply about. It impacts many of us personally, our families and our clients. The odds of a child being diagnosed with autism, which our previous campaign focused on, are nothing short of staggering. But though it affects many of us in some way, there is still a lot of confusion and uncertainty around the signs of autism.
Our new campaign seeks to help parents identify the signs of autism at an early age, in an extremely personal and intimate way—by seeing parents witness these signs through the eyes of a child. As a parent, nothing is more important than the health and well-being of your child. If even the smallest thing doesn’t seem right, you immediately get to work trying to find the solution. So it’s only natural to find yourself wondering, “maybe it’s this” or “maybe it’s that.”(more…)
May 20, 2013
Today the Ad Council launched a new version of our digital distribution platform, PSACentral.org. It’s the first site where all Ad Council PSAs are available to preview and download. As part of our growing efforts to embrace fast, easy and green technologies, media partners, campaign sponsors and educators can now visit one site to access our HD and SD TV, radio, print, online, mobile and outdoor media PSAs.(more…)