AdLibbing Blog

May 23, 2013

Is Your Cause G+ Rated?

Written by | 1:14 pm
Google Plus

Google’s I/O Developer Conference just wrapped up, and after a lengthy presentation featuring a beautiful UI update and integration into Google’s key products, it’s now clearer than ever that Google+ is here to stay. I’m here to tell you why you need to use it.

I’m Carter—a 22-year-old college grad with a million followers on Google+ who started a nonprofit from that audience. I’m a walking case study in why Google+ is an effective platform. I was an early adopter who made sure that I used that platform to the fullest, and it paid off. But as time goes by, that first-mover advantage is quickly slipping away as the network matures.

Ghost town? What ghost town?

When I tell people I have over a million followers on Google+, they basically fall out of their chair. “HOW!?” is the typical response. There are several explanations as to “HOW!?” but the most important is that Google+ is being used…a lot. When Google+ was in its infancy, a few Mashable articles claimed that Google+ was a ghost town. Google quickly showed that their social network had 150 million active users and over 500 million signups. Today the number of daily active users sits at 190 million.

I can hear you yelling at your computer, “But Google makes you sign up for Google+! No one is actually using it!” I knew you’d say that. Here’s why you’re wrong: It’s true that a Google account makes you sign up for Google+, but Google transparently distinguishes between people who have an account and active users. (more…)

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May 22, 2013

The Only Question You Need

It’s on the covers of magazines. It makes front-page headlines in newspapers. And it has segments devoted to it on television. Perhaps no issue in America affects as many families right now as autism does.

At our agency, BBDO, autism is an issue we care deeply about. It impacts many of us personally, our families and our clients. The odds of a child being diagnosed with autism, which our previous campaign focused on, are nothing short of staggering. But though it affects many of us in some way, there is still a lot of confusion and uncertainty around the signs of autism.

Our new campaign seeks to help parents identify the signs of autism at an early age, in an extremely personal and intimate way—by seeing parents witness these signs through the eyes of a child. As a parent, nothing is more important than the health and well-being of your child. If even the smallest thing doesn’t seem right, you immediately get to work trying to find the solution. So it’s only natural to find yourself wondering, “maybe it’s this” or “maybe it’s that.”

(more…)
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Filed under: Campaigns

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May 20, 2013

Unveiling the New PSA Central

Written by | 5:30 pm

Today the Ad Council launched a new version of our digital distribution platform, PSACentral.org. It’s the first site where all Ad Council PSAs are available to preview and download. As part of our growing efforts to embrace fast, easy and green technologies, media partners, campaign sponsors and educators can now visit one site to access our HD and SD TV, radio, print, online, mobile and outdoor media PSAs.

(more…)
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Filed under: Internet,Media

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