May 17, 2012
Raising Awareness on Social Issues using Interactive Television
The way we consume media has changed drastically over the past 20 years and it shouldn’t come as a surprise that huge cable companies such as Comcast Spotlight are utilizing new technologies to connect advertisers with their users. Comcast has developed Interactive TV (iTV) capabilities which are available in approximately 16 million homes. This new technology allows advertisers to utilize interactive prompts or “overlays” to appear across their ads when they run. Upon seeing these overlays, a viewer can chose to learn more about a specific product by a simple push of their remote control. It’s technologies like this that allow advertisers to interact with customers that have shown interest in their product and/or services.
When the end goal is to raise awareness on a certain issue or change behaviors – iTV technology can work wonders for non-profits. Upon discovering Comcast’s TV capabilities, The Ad Council partnered with Comcast and explored going beyond just running 30-second spots. iTV allowed us the opportunity to increase the effectiveness of our campaigns and make a larger impact.
Filed under: Media
Tags: Comcast, Interactive TV, iTV, Telescoping
May 10, 2012
Gifts that Give Back: Mother’s Day Edition
Hi all, your resident last minute gift-giving guide here. We all know Mother’s Day is around the corner and if you, like me, are looking for that perfect, meaningful gift, I’m here to help. I know many of you probably can’t get home to see your mother’s or loved ones and personally thank them for always showering you with (sometimes unwanted) attention and love. So, here are some thoughtful gifts that give back, Mother’s Day edition.
What better way to start than feature Save the Children*! This year, Save the Children features a menu of great mother’s day gift donations for any mom. For the Care giving mom, you can See Where the Good Goes® and donate in her honor to support a community health worker. For the Techie mom, you can purchase a handmade iPod case for $40 to help address urgent needs for children and families in the U.S. and around the world.
My co-worker gave me this next great gift idea for your Sentimental mom. Last year, she made a donation directly to the Children’s Miracle Network hospital where she was born, and trust me, her mom was very touched! See if you were born at one of the Children’s Miracle Network Hospitals and make a donation in honor of your mom! If your hospital is not on the list, you can still donate in your mom’s honor.
May 4, 2012
2012 eNonprofit Benchmarks Study – What does it mean for your organization?
Recently, we partnered again with our friends at M+R and NTEN on an informative webinar that discussed the 2012 eNonprofit Benchmarks Study and what it means for nonprofit organizations. Curious to learn more? Well, M+R followed with up with a terrific Q&A that also includes the webinar slides and recording!
It would be great to hear what you found the most helpful from the study. And, if you’d like to be added to our list for future events, please email us. We’d love to have you be part of the discussion!
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